THE BUSINESS OF PROTECTION
Build the Business Behind the Uniform.
Start strong. Price properly. Grow without losing control.
160 pages of practical Australian security-business guidance, plus an Excel rate calculator to help you
test wages, on-costs, overheads and margin before you quote.
✓ August 2026 edition ✓ 14 chapters ✓ PDF + Excel files ✓ Immediate digital access
🕮 What's Included
- 160-page digital startup and operations guide
- Australian licensing pathways and regulatory considerations
- Business setup, branding and market positioning
- Employment costs, charge rates, pricing and margin protection
- Contracts, workforce systems and operational documentation
- Welfare, wellbeing and workforce sustainability
- Scaling operations, supervision and management capability
- Practical checklists, templates, worked examples and decision points
- GuardHERE Master Example Rate Calculator
- Instant digital download
- Built for security businesses, not generic startups
$ eBook Price
PRICE: $159
Practical guidance and a working rate model for less than the cost of one hour of GuardHERE consulting.
Instant download • One-time payment • Includes calculator
Too Many Security Businesses Are Built to Fail Before They Begin
Starting a security business is not only about finding clients. The harder part is making sure your licence, rates, contracts, workforce costs and operating systems can support the work once you win it.
Winning the client is only the beginning. The rate, contract and operating model still have to make commercial sense.
Licensing, employment costs, pricing, contracts and operations all have to work together. A weak assumption in one area can undermine the entire business.
Many new operators do not see the problem until the licence is lodged, the contract is signed or the first payroll is due.
The result can be financial stress, compliance exposure and a business that was never priced or structured to succeed.
This guide was created to help you see those risks earlier.
A PRACTICAL STARTUP AND OPERATIONS SYSTEM BUILT FROM REAL INDUSTRY EXPERIENCE
THE BUSINESS OF PROTECTION was developed by GuardHERE Consulting based on real operational experience in the Australian security industry.
This is not generic business advice. It shows how licensing, pricing, compliance and operations fit together before a licence, quote or contract exposes the gaps.
A security business can look fine on paper and still be underpriced, exposed or unprepared. This guide gives you a structured way to identify those risks and deal with them earlier.
The eBook explains what affects your rate. The calculator lets you test the numbers before you quote.
Included with Your Purchase
THE BUSINESS OF PROTECTION eBook
160-page professional startup and operations guide covering:
• Licensing pathways and regulatory considerations
• Business setup, branding and positioning
• Legal and compliance considerations
• Employment costs, charge rates, pricing and margin protection
• Contracts, workforce systems and operational documentation
• Welfare, wellbeing and workforce sustainability
• Practical checklists, templates and worked examples
• Common security-business mistakes
GuardHERE Master Example Rate Calculator
Professional calculator designed to help you:
• See how weekday, weekend, holiday and overtime costs affect a rate
• Include wages, super, insurance, statutory costs and business overheads
• Test different profit and cost assumptions
• Identify potential underpricing before quoting
• Identify when a client rate may leave insufficient room for overhead or margin
• Produce clearer example pricing outputs for your own review
• Make better-informed pricing decisions
Who This Guide Is For
You are starting a security business in Australia
You work in security and are preparing to go independent
You need to understand your costs before setting charge rates
You already have clients or staff but are unsure whether your rates properly cover payroll, overhead and profit
Your business is growing, but your supervision and administrative
systems are struggling to keep up
Who This Guide Is Not For
You need a completed licence application or done-for-you documents
You want a guaranteed charge rate or guaranteed profit
You need legal, accounting or state-specific regulatory advice
You expect results without applying and adapting the material
You want a physical printed book
Instant download • One-time payment • Includes calculator
WHAT THIS GUIDE WILL HELP YOU DO
Understand the main steps involved in starting a security business
Model charge rates that account for real operating costs
Recognise common underpricing and margin traps
Structure essential operations and documentation more professionally
Consider welfare, wellbeing and sustainable workforce practices
Use practical checklists and templates to move from information to action
Written by someone who understands both sides of the uniform
THE BUSINESS OF PROTECTION was written by Jason Sexton, founder and Principal Security Management Consultant at GuardHERE Consulting, drawing on nearly two decades of frontline, supervisory and security-management experience across Australia and New Zealand.
It was created after repeatedly seeing capable security operators struggle with the business systems behind the service: licensing, Award costs, payroll, pricing, contracts, safety and workforce management.
You may already know how to deliver security. This guide helps you understand the business that must operate behind it.
Why Security Business Owners Trust GuardHERE
READY TO BUILD THE BUSINESS BEHIND THE UNIFORM?
Instant Access
Get instant access to the 160-page eBook and GuardHERE Master Example Rate Calculator.
NEED MORE THAN THE GUIDE?
Already preparing your licence or ready to build your documents?
Explore GuardHERE’s Start pathway for Victorian licensing support, security-business packages and structured Editing Assistance.
FAQ
FAQ 1: Is this guide only relevant to Victoria?
No. The guide is written for Australian security businesses. Victoria is used as the primary worked example, but licensing and regulatory requirements vary between states and territories. Readers must check the requirements of their relevant regulator.
FAQ 2: Is this specific to Australia?
Yes. The guide is designed for the Australian security industry, including Australian employment costs, pricing considerations and regulatory structures.
FAQ 3: Is this suitable for beginners?
Yes. It is primarily designed for new operators and security professionals preparing to start a business. Existing operators may also find the pricing and operational sections useful.
FAQ 4: How do I access the files?
The eBook and calculator are available for download after payment is completed.
FAQ 5: Is this a physical book?
No. It is a digital product supplied as an immediate download.
FAQ 6: Does this replace professional advice?
No. The guide provides general practical information and examples. It does not replace legal, accounting, employment or regulator-specific advice.